Category Archives: BUTTROSE Ita

An inspirational person, a Women of Change and Australian of the Year, Ita Buttrose


Ita ButtroseA truly inspirational women and a fantastic choice for Australian of the Year 2013!  Many of us in Australia know Ita to be the Founding Editor of Cleo magazine, a groundbreaking magazine of the early 70’s which included a naked male photo each month in a sealed centrefold.  Heady stuff!

“Buttrose edited Cleo until 1975, when she was appointed editor of the Packers’ flagship magazine, the Australian Women’s Weekly (1975–6), then she became editor-in-chief of both publications from 1976–78, before being appointed Publisher of Australian Consolidated Press Women’s Division from 1978–81″ (Wikipedia).

“She was made an Officer of the Order of the British Empire (OBE) in 1979,[12] and became an Officer of the Order of Australia (AO) in 1988.[13] In 2003, Buttrose was awarded the Centenary Medal.[14] Among her many other public service and charitable activities, Buttrose is a patron of Women of Vision, World Vision Australia, The University of Third Age, the Juvenile Diabetes Foundation of Australia, Amarant, the National Menopause Foundation, the Sydney Women’s Festival, Safety House and the National Institute of Secretaries and Administrators. Ita Buttrose is an ambassador of the Australian Women Chamber of Commerce (AWCCI) and sits on the AWCCI Advisory Board.[15] In 1984 she was named the Variety Club ‘Personality of the Year’ as well as winning the Australasian Academy of Broadcast, Arts and Sciences for the ‘Most Promising Newcomer to Radio’. In 1993 Buttrose was named Juvenile Diabetes Foundation’s ‘Australian of the Year’. In 2011 she was elected President of Alzheimer’s Australia.” (Wikipedia)

Buttrose is a prolific author, publishing many books, including her own autobiography, A Passionate Life which talks of her early working career and marriages.

If not already well known by Australians, in April 2011, a mini series was made by ABC TV called Paper Giants; The Birth of Cleo throwing the spotlight on her achievements and bringing her story to new generations of Australian women.  The series looks at her working relationship with her boss, Kerry Packer one of the most respected businessmen in the country and Ita rise through the ranks to become one of his most trusted employees.  Packer, a giant of a man with a temper to match, was often feared by many but Ita managed with great skill, composure and grace to work with him through some turbulent years.

Buttrose remains a leader and role model for many women, managing in a male dominated environment whilst still retaining her individuality and sense of self.

Congratulations Ita, a Women of Change!