Ouch – it would be funny if it wasn’t true!!
Click here to watch the video – Watch the ad
Turkey President Erdogan: Women Are Not Equal To Men
This is an interesting one, why was I seen as upset by a couple of women when complaining about a service this week and not plain annoyed? I’m sure if I was a man, my complaint would have been seen as me being annoyed or even angry, but you don’t hear that a man is upset when he is complaining about something?
Very often when I am filling out a form I am asked if my title is Mrs, Miss or Ms. I don’t like to put Ms because it carries the connotation of feminist which I don’t consider myself to be.
I am a person and don’t want to be labeled as anybodies anything. I want to be me. I just want to have Susanne Moore with no title because my name is my title. I am me.
Call me a prude, say I have no sense of humor, but isn’t there something wrong with this picture? See the slide show here. It seems that Richard Branson picks women up like this on a regular basis as a media exercise, but one wonders where this is coming from. Sure it looks like fun and the women seem to be OK with it, but is he also picking up older women like this and is he picking up men as well? And what does it mean to pick up someone like this when chances are you barely know them? I think it means he is attracted to them on some level and thinks that they are not his equal, so compliant. Can’t see him picking up Hilary Clinton can you?
It says to me that he see’s these women as objects, trophies, prizes and something that he can have and do with as he likes in the name of advertising. Possibility the most disturbing is the way that he picks up his female staff! If you or I did that or had it done to us by one of our co workers or managers it would be assault. I think there is a little sexual thing going on with this picking up stuff as well. You see men pick up women in movies and take them into the bedroom, men used to pick women up in this way to take them across the threshold when they got married so I think there is some sort of sexual/ownership stuff going on here.
Ok, Ok, so you think I am being over the top? Let me tell you about the time when I was about 26 and worked for a guy that looked a lot like Tom Selleck. Big tall good looking guy who could have any women he wanted. Was good at his job, ex army and an in control type of guy. Great guy. Problem was that I had to work with him but didn’t report to him. Even so, he thought it Ok to tell me to get coffee for him and shout orders at me like I was his slave. Well I was having no of that and refused, and told him way in no uncertain terms. One day, he couldn’t get me to do what he wanted me to so he picked me up in the same way as Branson is pictured picking up these women and held me over the stair well to the dock floor – a good 15 feet below. He was basically (in a good natured way, ha!), trying to get me to do what he wanted. Basically, he was bullying me to do what he wanted by using his physical strength to try and dis-empower me,and force his will on me. I told him that he was assaulting me and if didn’t want a court case he had best put me down pronto.
He did, but the other guys in the office who were truck drivers thought the whole thing incredibly funny. Of course it was not and I made my point known in no uncertain terms. This was about 1982 and things have changed slightly, but then maybe Branson has some cave man in him still?
Isn’t it interesting how we don’t stop and think often enough about the language that we use and what that language actually says about what we are saying, in terms of the underlying meaning to the words and phrases. The term “Content is KING” is a very male and one that is not gender inclusive.
So if content is King, then what are we actually saying? Is it that content management and the success of good content is based on masculine terminology or is it simply that a King is the most powerful? Media advertising often uses very macho descriptions of things like ‘feel the power’, ‘stand out from the pack’ or ‘win that race’, etc to make a point about their products ability to stand out from the rest. Its slightly aggressive but can serve to be a differentiator. It would be great to get our marketers to think more about the terms that they are using because I think that this underlying exclusivity portrays a bias and continues to promote gender stereotypes. It is subtle, but it is there none the less.
I also think that if women really sat down and thought about what they are hearing, they would see that much of the masculine vernacular doesn’t appeal to them. I am not saying that women need to have things expressed in ‘feminine’ ways, but what I am saying is that the language could be more inclusive and less based on old expectations of how men and women behave, and what their aspirations are.
I find that many advertisements on television and many television programs still actively promote a female gender stereotype that plays into the masculine view of women as supporters. Changing Women can do something about these types of gender biased marketing campaigns by simply not buying the products. Consumer’s have real power and since women are usually treated as mere consumers, let’s use this power and make an impact. I regularly tweet about advertisement that I find are gender stereotypical, here are a couple of examples;
- Content is king (visiofair.wordpress.com)
- Content is king: Still true in the mobile era? | Socialmedia.biz (socialmedia.biz)
- Content King, Social Queen, SEO Knight (business2community.com)