Is the ‘mummy culture’ undermining feminism?


I don’t know if I am the only one that has noticed, but there seems to be a distinct rise in what I would call “the mummy culture’ amongst young mothers, at least in Australia.  They look fantastic, exercise regularly, cook up a storm,  have a man’s man for a partner, they can be stay at home mums or career women.  What ever way they all seem to have some things in common.

They follow each other in packs on Facebook and twitter posting and tweeting numerous photographs of their little ‘bundles of joy’ for all to see.  Their world seems to revolve completely around raising their children but, I think, in a slightly different way to they way women of older generations raised their children.  Here are a couple of characteristics that I have noticed;

  • They are the of the ‘new traditionalist‘ model, think “Bree’ from “Desperate Housewives‘;
  • They spend time perfecting female gender stereotypes.  They like cooking, cleaning, looking after the family and basically being the ‘perfect mumma’.

I am interested in doing some research on this to see if it really is a new phenomenon, so please take part in this poll to voice your opinion.  Are these ‘mummas’ undermining the work of feminists or are they just capitialising on the ‘choice’ that feminism has given them?

Thank you for taking the time to respond to the poll.



3 responses »

  1. I don’t think it’s as new as people think. 30 years ago, my mom was a professional raising 4 kids. She exercised and looked amazing (she was a pro cheerleader). She rose to the top of her field. She also cooked our meals, sewed clothes, made her own jam and we had all these macramé stuff hanging around. She may have had mOre time for this since there was no twitter or FB!

    • Thanks for commenting ‘averagechild’. Thirty years ago would have been the mid 1970’s, so only 10 years after the second wave of feminism (the bra burning of the 60’s) and their was still a lot of discrimination and sexism in the workplace. What I am getting at is that ‘at home being a mum’ was the accepted role for a women. Now, in 2012 we have more choice but there is a feeling by many older women (feminists) that we have regressed. I personally have witnessed, these mummy’s accepting behaviour from their male partners that I just wouldn’t accept in a million years. Yet they smile sweetly as if nothing has happened at all. Maybe I am just old and grummy, but things like “honey, you got on well at work because you could just show your tits” is a bit disturbing to me.

      My mother also looked amazing in the 70’s but would not have been taken seriously in a corporate environment. She made a fortune out of selling Avon though and didn’t have time for Facebook and Twitter!

  2. Pingback: Has it really come to this? | Emily's Tea Leaves

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